Posted by passive online on June 3, 2011, filed income in lessons learned
A large part of my income online is affiliate sales - commission from the sale of products of others.
Web hosting Hostgator service is an example. Yesterday, I noticed that my announcement of 125 x 125 banner for Hostgator (you can see this on the sidebar) does not appear. I tried clicking on the link and it did not redirect to Hostgator. Something is wrong.
Fortunately Hostgator also contracts with Commission junction to their affiliate marketing, so I quickly moved my links to the URL of the CJ tracking and commissions began to flow into beautifully new - phewww....
Now I have to wait for a response from the affiliation of the Hostgator team to see on this subject - I believe this will piss off many of their affiliates due to loss of sales.
BUT, I would like to take this incident as an important lessons learned in business:
1 Use a redirection or URL shortening script to hide all your affiliate links. If you run a WordPress site, I highly recommend the Redirection plugin. When the situation occurs when you need to make a change to your link of affiliation (such as the incident Hostgator), simply change the destination of your redirect URL, and you won't have to scramble and try to remember where you sprinkled your naked affiliate link.
2. Don't put all your eggs in affiliate marketing. Learn how to develop your own products and become an affiliate for your own products. This way if the company or product that helps you sell never go out of business, it does put you out of the company, because you have this stream of income from selling your own products.
What are your lessons learned from the operation of a business, or the execution of your own life simply?
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