Now, this is the coolest part of the entire process because we will be able to determine if our niche has plenty of moneywords. In other words, this is when we’ll know if it’s a GO or if it’s a big NO.
Analyzing the Results:
What you will see after the entire process is done is an excel file that’s color coded containing all the data from the different criteria as follows: keywords, global monthly searches, competing pages, competing pages rank, average PR, average PR rank, PR rating, OCI (overall commercial intent), OCI rating, estimated CPC, and total ranking traffic (estimate).
Pay close attention to the values right below the commercial intent or OCI criteria because
if it’s a positive sign, it means that consumers are willing to spend money on that particular keyword. If it’s a negative rating on the other hand, it means that they are less likely to spend on products and services on it.
What the Colors Mean
You also need to focus on the rating of your keywords. Dark green stands for excellent, light green means good, light yellow means fair, yellow is borderline good or fair, and red stands for poor. You can sort the results in ascending order so that you can easily analyze the results better.
When I was watching the tutorial, my five year old daughter was also listening and she told me, we should be after the dark green ones, right mommy? And the answer to that is a big yes and we can now refer to them as our moneywords.
Using the Color Coding Scheme
Using NPC’s strategy, we can use the niche if we have at least 21 Moneywords in our market. We can also use yellow keywords but it will largely depend on how many green keywords we have. So if we have 1 or 2 yellow keywords, it’s okay to push through with it but if more than half of your best 21 keywords are yellow, it means that you may either look into a new niche or you may need to do more keyword research. If you still you don’t end up with more green keywords, forget about the niche and do the test again for your other target market.
Analyzing Your Niche Through Different Criteria
We also have to take into account the other results that the MoneyWord Matrix Tool gave us and we need to use it against each other so we can better analyze the potential of our niche. NPC suggest that we sort it as follows:
Sort the results by rating and tick on ascending order.Then sort the results by global monthly searches in descending order.Lastly, sort the results by competing pages rating and choose ascending order.When you have the results in the order above, it will be easier for you to decide if your niche is worth the investment. I suggest that you put more emphasis on the criteria that we have tackled above because NPC finds those reliable. Use the PR rating the least as compared to the other criteria because it is considered as the weakest parameter as per NPC’s teachings.
My Take on The MoneyWord Matrix Tool
The process may seem long but when you get to do it yourself, it’s not at all complicated because the software is very user friendly. I highly recommend this software because it gives you an in depth analysis of your market and it will easily identify your moneywords.
