Posted by Heiza on 25 July 2011 filed in Case Studies
Now, let’s tackle Step 5 of NPC’s Market Profile Strategy. For this step, we need to determine the market size of our niche through keyword analysis. If you are familiar with the Google Adwords keyword tool, this process is easy. All you have to do is to enter your keyword and sort the results in descending order.
Take note of the value in terms of global monthly search volume that your keyword gets. You also need to take into account the top 10 keywords and their corresponding global monthly search volume. With the needed data already collected, we can now proceed to the next step which is search engine landscape.
Step 6 – At last!
For the last step of the NPC’s market analysis, we need to determine if our moneywords will get enough search volume. When we searched for keywords earlier on using NPC’s moneyword matrix method, we were able to tell apart good and excellent keywords. For this process, we need to take the top 20 highly searched moneywords so we can use the data along the others that we have collected from the previous steps. In the tool, the search volume values are also necessary in order for us to determine our final market score.
On using NPC’s Market Profiler
I am again impressed with how NPC has developed a strategy in determining if our niche may stand a chance against bigwigs in the internet industry. That’s ambitious I know! But it really starts with choosing the right niche. To me, the market profiler tool gives us a precise and step by step guide in examining many angles of our market. I can imagine how difficult it would be for newbies like me to try and study a market without the right background.
If you don’t have the software, you can still use the data that we have collected (step 1 to 6) in order to gauge if your niche is good or not. I feel that going through the steps is quite manageable as compared to going in depth with your keywords from the previous tutorials. And that just reminded me that I have some keywords and niches in mind to test out. I’ll blog about it soon!
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